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July 2010

Ironwood Electronics Launches New Web Site

New site provides rich content organized in an easy-to-navigate platform, enhanced search capabilities, simplified and secured online ordering process

BURNSVILLE, MN - July, 2010 - Ironwood Electronics launches new web site: www.ironwoodelectronics.com enabling customers to access over 5000 products in an easy, simple navigation process. The biggest challenge faced by the customer is to find the right product for their applications as there are thousands of products available in multiple categories. We listened to our customer concerns and dramatically re-designed our web site using in-house experts. The new web site embodies simplified product classification (Sockets, Adapters, and Turn-Key Solutions) and enhanced search capabilities using IC package parameters and functional categories.

The second major improvement was to bring all technical content under one section called "Tech Info". This section allows customers to access technical articles on sockets/adapters, product presentations highlighting features, benefits & advantages, product user manuals, application notes, awarded patents, press releases archived by technology and product cross references to IC packages. Our online visitors will now experience a more lively and seamless view of high performance sockets and adapters offered by Ironwood Electronics.

In addition to a downloadable product catalog, the new Web site offers users nearly 20,000 pages related to datasheets, drawings, configurations, product pictures and CAD files to integrate into the customer's project environment. The site is organized to provide quick and direct access to all of these resources by clicking a specific part number from the standard parts table view corresponding to each product category. After reviewing all technical contents, ordering online is a secure process. The simple process involves merely adding a quantity and clicking the "Order" button. If a user is not sure exactly where to look for specific information, the newly developed Advanced Search will guide them step-by-step for product selection.

A "Contact Us" section provides access to domestic and international distributors' information. It also provides availability of Ironwood application engineers to discuss unique, custom solutions for different sockets and adapter application needs. Ironwood strives for a quick response time on every request. It is our "mantra." The new web site enables us to live through the mission.

Ila Pal
11351 Rupp Dr.
Suite 400
Burnsville, MN 55337

Tel: 952-229-8200 or (800) 404-0204
Fax: 952-229-8201
info@ironwoodelectronics.com
www.ironwoodelectronics.com


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